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Direction, Policy and Key Plans

Operational Strategy : Fiscal Year 2013 - 2017

BAAC has adopted Sufficiency Economy, Good Governance and Social Responsibility Principle into its operation. Those are regarded as guidelines for driving BAAC’s operation which will be integrated with its Vision and Mission.  The ultimate goal is to develop agricultural sector and rural area to be a knowledge-based society. Moreover any community will be treat as a center for driving any development in order to uplift standard of living of farmers.  In this respect BAAC will assist rural people to gain access to financial services, develop agricultural practice and network of community add value to marketing and provide risk management  tool.  Consequently BAAC has specified Operational Strategy for 6 areas as follow:

Strategy I : Support  financial assistance  to agricultural production chains.
In order to widen up opportunity for small scale farmers to gain access to financial assistance, BAAC provides Value Chain Financing  for upstream, middle stream, and down stream either for farm and non-farm activities by utilizing network of communities and cooperatives movement. Additionally BAAC also encourage rural people to manage their associated risks including agriculture, life, and income risk. Moreover BAAC also improve its service process to be more competitive to deal with a dynamic of rural financing.

Strategy II : Knowledge development  for strengthening customers’ strength.
To strengthen farmers and agricultural institutions’ strength so that they are self reliance in accordance with Sufficiency Economy by developing their communities to be a center of best practice to share knowledge and information and linking those communities to be a network of interdependence. Moreover BAAC aims to train those farmers so that they can deploy new agricultural technology, improve productivity, gain more bargain power and get more skill in doing agribusiness.

Strategy III  Effectively Source of Fund Management.
Focusing on Deposit as a main source of operating fund by acquiring new depositors while maintaining  the existing ones both government and private sectors by the means of relationship tightening and continuously launching savings campaign nationwide.  In addition one stop service is provided and competitive interest rates are also offered to the public.

Strategy IV  Development of new financial services.
To develop new products and financial services in order to meet customers’ requirements and to improve business efficiency by deploying new information technology such as Core Banking System (CBS).  Additionally  BAAC  also initiate the scheme of Bank-Close-to-Home so that customers get access to financial services more conveniently.

Strategy V  Excellence Organization.
To put more effectiveness to its operation, BAAC has integrated Good Governance and Risk Management Principles with its operation. Moreover business master plan has been formulated and market-driven approach has been conducted via business intelligence research.  In order to improve employees’ competency and efficiency, BAAC Academy has been established as a center of excellence for in-house training. In addition improvement has to be done for effective Public Relation.

Strategy VI  Focusing on social responsibility.
To develop Corporate Social Responsibility (CSR) activities in order to establish sound relationship with stakeholders. To develop BAAC as a Green Bank by complying to standard and criteria set by  government-office-Green Bank scheme. To promote employee to be smart, healthy and happy in accordance with BAAC’s “Happy 8” Slogan. To conserve community’s environment such as forest, watershed through BAAC’s Tree Bank Project.


BAAC’s Key Activities

1. Bank Agenda 2010 was an event aimed to convey BAAC’s directions and policies to all in house units and divisions in order to achieve BAAC’s Fiscal Year 2010.

2. Bank Agenda 2011 was an event aimed to convey BAAC’s directions and policies to all in house units and divisions in order to achieve BAAC’s Fiscal Year 2011.
    - Operation Strategy in Fiscal Year 2011
    - Value Chain
    - Smart Farmer
    - Measures to serve client farmers

3. Bank Agenda 2012 was an event aimed to convey BAAC’s directions and policies to all in house units and divisions in order to achieve BAAC’s Fiscal Year 2012.

4. Bank Agenda 2013 was an event aimed to convey BAAC’s directions and policies to all in house units and divisions in order to achieve BAAC’s Fiscal Year 2013.
 

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About BAAC
Establishment
BAAC's Vision
Organization Structure
Board of Director
Executive Officers
Product and Service
Deposit
Credit
International Business