Customer
Satisfaction
Outcomes
Customer
satisfaction score
4.8
out of 5
Satisfaction with
complaint handling
100
percent
Social
Governance Dimension
Transparency Rooted in the Hearts
of Our People Is the Foundation of Sustainable Trust
Good Governance Starts from People. Sustainable transparency is not built through systems or
regulations alone, but through the integrity, mindset, and sincerity of our people, driven by the
commitment to always do what is right.
regulations alone, but through the integrity, mindset, and sincerity of our people, driven by the
commitment to always do what is right.
From Internal Commitment
to Public Trust
Governance Driven by the Heart of Our People
A Genuine Commitment
to Stand with Farmers Every Step of the Way
BAAC’s commitment lies in sincerely understanding the lives of farmers and listening deeply to their
needs. This enables us to develop products, services, and support systems that truly reflect their
realities, empowering farmers to build long-term stability and resilience.
needs. This enables us to develop products, services, and support systems that truly reflect their
realities, empowering farmers to build long-term stability and resilience.
The Well-Being of Thai Farmers Is at the Heart of Every BAAC Employee
Customer
Customer
Satisfaction with
Continuous Governance Development
Building a Strong Internal Culture as the
Foundation for Lasting Social Impact
BAAC places strong emphasis on developing the capabilities, knowledge, and core values of its
employees. This solid foundation enables BAAC to nurture people, empower farmers, and contribute
to building an effective and resilient society.
employees. This solid foundation enables BAAC to nurture people, empower farmers, and contribute
to building an effective and resilient society.
Ongoing Employee Development and Engagement
Ethics and Workforce
Capability Enhancement Program
BAAC Cultural Day Activities
Held annually on March 22, BAAC organizes Cultural Day to honor Ajarn Namnean Saranak, a role model of good governance. The event promotes the concept of “Open Hearts, Unite Strength, Cultivate Culture” to foster long-term commitment to organizational values.
Program for Strengthening Employee Behavior toward Excellence
This program promotes organizational excellence through systematic planning and monitoring of employee engagement and corporate culture. It includes behavioral assessments and regular reporting to the Board for oversight and continuous improvement.
Health and Safety Is Priority
BAAC ensures a safe, healthy workplace by complying with safety regulations, improving work systems, adopting flexible arrangements, and using technology to enhance employee well-being and career development.
Fair and Responsible Care
BAAC promotes fair labor relations through a Labor Relations Committee, a governance-aligned charter, and regular dialogue to strengthen cooperation, trust, and mutual understanding with employees.
Transparency That Earns Public Trust
Because “Trust”
Has Always Been Our Core Commitment
Transparency is the outcome of sincere and dedicated work. BAAC operates with openness and
integrity, allowing every process to be reviewed and examined. We believe that the trust of
farmers and society forms the true foundation of long-term sustainability.
integrity, allowing every process to be reviewed and examined. We believe that the trust of
farmers and society forms the true foundation of long-term sustainability.
Governance Rooted in Transparency and Accountability
BAAC Transparency Promotion Program
No Gift No Policy
BAAC announces the Anti-Corruption and No Gift Policy to communicate key implementation directions for 2025.
Disciplinary Awareness and Communication Plan
This plan strengthens transparency in budgeting and procurement through multi-channel disciplinary communication, operational compliance briefings, and regular assessments of employee awareness and understanding.
Anti-Corruption Prevention Plan
BAAC reinforces mechanisms to prevent and address corruption by establishing dedicated task forces, analyzing risk behaviors, and reporting progress to the Corporate Governance Subcommittee.
ISO 37301 Compliance Effectiveness Training Program
BAAC conducts training in accordance with ISO 37301 standards to enhance compliance knowledge and strengthen its Compliance Management System (CMS) in line with international best practices.
Stakeholder Engagement Activities
BAAC organized 586 stakeholder engagement activities with over 64,000 participants, strengthening relationships, reinforcing brand trust, and reaffirming the importance of actively listening to customer and stakeholder voices.
The Success of Good Governance
BAAC Achieved the “Excellent Pass”
Level from ITA
BAAC joined NACC’s ITA, scoring 97.94 in FY2024, up 1.49 points year-on-year. NACC issued the FY2025 assessment framework and guidelines on 3 December 2024.
